Our Story
Primal Made is a call back to nature’s original path—a way of living that values strength, simplicity, and authenticity. At the heart of our brand stands Fofo, the embodiment of the primal spirit. Inspired by my older brother, Christopher, Fofo is more than just a logo—he’s a symbol of resilience, self-reliance, and the organic way of life. A caveman unshaken by modern excess, Fofo thrives in harmony with nature, embracing the raw, untamed essence of our ancestors. His story reflects our belief that true strength comes from returning to what’s real—natural materials, ethical craftsmanship, and a way of life rooted in heritage.